I’ve worked for, with and started plenty of businesses over the last 15 years. With more people using social media over the past few years, businesses are trying to understand which social media networks they should be active on for their business. The answer, however, is almost always different for each business. Depending on what type of business you have, business to business, business to consumer, online, retail, wholesale, etc, will determine which social media networks you should initially focus on.
Social Media Networks and Your Target Market
- Before you try to figure out how to approach using the social media networks, I would HIGHLY recommend spending some time (if you haven’t already) writing down who and where your target market is for your business. This exercise will save you a lot of time when you begin to look at the social media networks to focus your time on.
- Next, do some research on where many of your existing (or potential) customers are hanging out on social media. For example, Facebook has seen an increase in the number of Baby Boomers signing up, but a decrease in the younger crowd. Pinterest is currently used mainly by females, but they spend lots of time on the social network (some stats show up to 90 minutes a day).
Social Landscape for Social Media Networks
I’ve been following The CMO’s Guide to the Social Landscape for several years now. It’s the best chart I’ve come across that helps business owners understand which social media networks to focus on. The chart addresses SEO, Brand Awareness, Customer Communication and Traffic Generation for each social media network. Click here to get The CMO’s Guide to the 2014 Social Landscape
I hope these tips help you to better understand which social media networks to begin focusing on for your business.